Tuesday, November 30, 2010

Aston Martin's ugly duckling facing emissions impossible

Found at Marketing Week

Aston Martin is now a standalone business and unable to offset its emissions against any other vehicles. The only viable solution is to produce a low emissions vehicle that will provide an offset to please the Eurocrats because producing mobile phones, moccasins, skis, bathrobes and the like would not be seen as producing any emissions offset for Aston Martin irrespective of how lucrative these line extensions may be.

My guess is that Aston Martin would prefer to focus on its core performance car range, but we can’t always do what we want.

We can put this theory to the test by asking/ Is the Cygnet a line extension that Aston Martin really wants to produce?

If emissions were measured by the individual company, rather than by the parent group, would Ferrari or Lamborghini reduce emissions across its ranges or do as Aston Martin has?

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