Monday, December 6, 2010
Aston Martin One-77 a Success at $1.87 Million
Check out these stunning images of the new One-77 here.
Just the Facts:
•Aston Martin says it has already sold 60 of the 77 One-77 limited-edition supercars it plans to build.
•The One-77 is priced at $1.87 million.
•The 750-horsepower Aston is built largely of carbon fiber.
LONDON — It might cost $1.87 million plus tax, but Aston Martin says it has already sold 60 of the 77 One-77 limited-edition supercars it plans to build. The 750-horsepower V12 Aston coupe is by far the most expensive model in the British company's price list.
Although it's based on the principles of the VH (vertical, horizontal) platform that underpins the rest of the range, the One-77 shares little with it in actual hardware terms. The bodywork is largely carbon fiber. It is made by Canadian company Multimatic, which molds the carbon monocoque in Ontario and assembles it in the U.K. It features large numbers of aluminum components milled from solid billets, as well as hand-formed aluminum exterior panels, and is hand-built in a new purpose-built assembly workshop.
Having committed nearly $2 million to a One-77, most owners are having no trouble checking off the box for a Toyota IQ-based Aston Martin Cygnet city car, usually in matching colors, to go with it. According to Aston, most One-77 owners have already said yes or have shown serious interest in buying the car, which will presumably be ideal for hanging off the rear of a yacht, ready for forays to harbour-side boutiques.
Inside Line says: Recession or not, there are clearly billionaires out there willing to spend the price of a substantial house on a limited-edition car — and the accessories to go with it.