Tuesday, January 18, 2011
Video: Part 1. Aston Martin Rapide. True Power Should Be Shared
Aston is attempting to mimic the success of BMW's excellent The Hire series from 2001-2002. Where BMW had Clive Ownen in a beautifully filmed series full of action, installment one of the AM version looks like it is going to be a long boring commercial full of product placement. I hope that part II picks up the pace.
Compare the above rubbish with the first installment of BMW's "The Hire":